Financial Daily from THE HINDU group of publications
Thursday, Nov 10, 2005
Financial Daily from THE HINDU group of publications Thursday, Nov 10, 2005 |
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Marketing
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Strategy Godrej Tea in pact with Jyothi Labs Our Bureau
Mumbai , Nov. 9 GODREJ Tea has joined hands with FMCG company Jyothi Laboratories Ltd to market Godrej Tea across the country. The initiative will ensure that Godrej Tea will be available in maximum number of outlets across the country since Jyothi Laboratories has a large field force and distributor network. As part of its expansion plan to broaden its product availability and widen its consumer base, Godrej Tea has tied-up with Jyothi Laboratories since its flagship brand Ujala has more than 25 lakh retail outlets across the country and is strongly backed by the frequent servicing of distribution network of retailers. Says Mr. A Mahendran, Director, Godrej Tea Ltd, "This initiative would help the placement of our tea in large number of retail outlets in the quickest possible time with the infrastructure that Jyothi Laboratories has. I strongly believe that this tie-up would be a win-win formula for both Godrej Tea & Jyothi Laboratories." Speaking on this tie-up, Mr M.P. Ramachandran, Chairman & Managing Director, Jyothi Laboratories Ltd, said, "We see synergies in this tie-up as it will help leverage our distribution strengths. This is the first time that we have entered into this type of an arrangement. And we are hopeful that this will garner additional business with additional profits for us."
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