Financial Daily from THE HINDU group of publications
Tuesday, Nov 15, 2005
Financial Daily from THE HINDU group of publications Tuesday, Nov 15, 2005 |
|
|
|
|
|
|
|
Marketing
-
Advertising Lowe Worldwide board meet in India Our Bureau
Mumbai , Nov. 14 RECOGNISING the increasing influence of India in the world of advertising, the second ever meeting of the Lowe Worldwide Board under the new global management is scheduled in Mumbai between November 15-17. This is the first time Lowe Worldwide board is meeting in India. The theme of this meeting `Reach without Compromise' is inspired by the longer-term vision for Lowe Worldwide, which is rapidly acquiring the stature of the `Next Generation Growth Network'. According to the new vision, the agency's strategy is based on four key pillars: global network, brilliant creativity, holistic marketing solutions and people and operational leadership. Lowe Worldwide has restructured its network into a Core Global Team, where the entire world is clustered into 12 Lighthouse units. Each of these units will manage countries in their areas of influence. Core Account Teams will service global clients such as Unilever, Johnson & Johnson, Nestle, Novartis, General Motors, Electrolux, Nokia. As part of this structure introduced early this year, Lintas India isone of the 12 lighthouses, covering South Asian countries such as Pakistan, Sri Lanka and Bangladesh. The new structure works to eliminate bureaucratic systems and regional management, and pools resources, talent and processes to deliver a leaner, more effective and cost-efficient best-in-class service to clients. It is in this context that the Global Management Board Meeting has been scheduled in India for a mutual sharing of experience against the backdrop of Planning sessions for 2006 and beyond.
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|