Financial Daily from THE HINDU group of publications
Wednesday, Nov 16, 2005
Financial Daily from THE HINDU group of publications Wednesday, Nov 16, 2005 |
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Marketing
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Shopping Ramoji Group to launch exclusive store for women Our Bureau
Hyderabad , Nov.15 BRISAH, a destination store for women, promises to provide a unique shopping experience. It is being described as the biggest exclusive store for women. Promoted by the Ramoji Group, known for the Telugu daily Eenadu, which is already into retailing through Kalanjali, Brisah boasts of an exclusive range that includes designer outfits from the likes of Manish Arora, Anju Modi, Preeti Jhawar and Gaurav Gupta. Addressing a press conference today, ahead of the store inauguration by the Chairman of the Ramoji Group, Mr Ramoji Rao; the Director of Brisah, Mrs Shailaja Kiron, said the mega store is aimed at addressing the requirements of the fashion-conscious youth. "Spread across an expansive five storeys and 24,000 sq. ft. in Nagarjuna Hills, Brisah blends the best of the ethnic with the modern. Our experience at Kalanjali, a store that hosts handlooms and handicrafts, has shown that on special occasions like weddings, women do not bat an eyelid when they pick up an exclusive salwar set or a saree for Rs 1 lakh.
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