The Hindu Business Line : Suguna Poultry to use Oracle applications

Suguna will use the Oracle applications to drive business efficiencies, improve employee productivity and manage its growth said the company's Managing Director, Mr B. Soundararajan, at a press conference on Wednesday.

Suguna is investing Rs 8 crore for implementing the Oracle applications at nine divisions across seven States. The applications module included enterprise resource planning (ERP), advanced pricing, enterprise asset management, self-service work request, incentive compensation, advanced supply chain planning and constraint brand optimisation.

IBM is doing the first-of-its-kind of implementation in the country's poultry sector through its Power 5 servers networking Suguna's corporate office with seven regional offices, 74 branches, six grandparent poultry farms and 126 breeder farms. The networking would also be carried out at 35 hatcheries, 10,000 broiler farms, 30 feed mills and five transportation offices.

"With the assistance of IBM and Oracle E-business suite, we will be better positioned to support our current and future growth," Mr Soundararajan said. Suguna, which accounts for 14.5 per cent of the poultry meat market in India, registered a 41 per cent year-on-year growth for the first half of the current fiscal with sales at Rs 508 crore.

Oracle applications-based technology solutions, expected to go live in June next year, would support Suguna's entire integrated poultry business from the management of poultry breeding process up to packaging and marketing of end product.

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