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MUMBAI: Godrej has handed the accounts for Godrej Shaving Cream and Godrej Snuggy to Mudra. The incumbent agency for Godrej Shaving Cream was Contract.

Mudra Mumbai already manages brands from the Godrej consumer products (hair colour range, Godrej No.1, Godrej Ezee and Godrej Shikakai) and Godrej Agrovet (Real Good Chicken) portfolios.

Mr Madhukar Kamath, Managing Director and CEO, Mudra, said, "The new wins are mid-size brands and Godrej wanted to focus on these categories because they believe these are growth categories."

Mr Jude Fernandes, President, Mudra said, "Godrej is one of Mudra's largest and most prestigious clients, it is a relationship we value deeply."

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