Financial Daily from THE HINDU group of publications
Thursday, Nov 17, 2005
Financial Daily from THE HINDU group of publications Thursday, Nov 17, 2005 |
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Marketing
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Advertising Nestle's new media partner Our Bureau
MUMBAI: Nestle India appointed ZenithOptimedia (ZO) as its media partner for their planning and buying in India. With this, India will be the 15th country for the Publicis Groupe to handle the Nestlé business besides the US, Canada, Australia, New Zealand, Germany, Spain, Portugal, Greece, Egypt, Hungary, Romania, the Philippines, Japan and Brazil. The assignment relates to Nestlé's entire brand portfolio and the partnership will start with effect from January 2006. The review for the media account was part of a global exercise undertaken by Nestlé on the parameters of leadership, effectiveness and efficiency in media management.
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