![]() Financial Daily from THE HINDU group of publications Thursday, Nov 17, 2005 |
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Telecommunications Info-Tech - New Products & Services Motorola to start off with assembling handsets Our Bureau
The Vice-President for Devices at Motorola, Mr Allen Burnes, holds handsets C115 and L6 during their launch in the Capital on Wednesday. - - Kamal Narang
New Delhi , Nov 16 THE world's second largest mobile phone maker, Motorola, said today that it would start assembling handsets in India by December in a bid to increase its share in the growing telecom market. To start off, the company will assemble C115 handsets. Motorola has not specified the investment or the location for assembling the handsets. "Assembling in India is the first step in a multi-phased manufacturing strategy deployed by the company. The assembling of Motorola `C115' handset will be done by one of the MNC partners for Motorola in India," said Mr Allen Burnes, Corporate Vice-President, Motorola Device Business. Motorola has been lagging behind other handset makers such as Nokia, Samsung and LG in the Indian handset market and is now looking for a larger share. The company also announced that it had selected India as the first market to launch its new ultra-sleek and ultra-chic Motorola L6 mobile handset. And, in a move to drive rapid expansion and brand presence , Motorola is to establish a strategic relationship with Bharti Teletech Ltd for its full range of mobile handsets and accessories. More than 11,000 distribution channels of Bharti will help Motorola reach a wide customer base - extending beyond urban centres, a press release said. "India is all about opportunity - and today's announcements make it clear that Motorola is here to be a major player. We're doing our part to leverage and create opportunities - both for India and for Motorola. And across technologies and price tiers, Motorola is expanding its presence in India. "From our higher-end `must haves' such as the new Motorola L6 candybar and our best-selling RAZR clamshell, to our popular C115, Motorola is helping connect the unconnected," said Mr Burnes.
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