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MUMBAI: Lintas IMAG has released IMAGine, a brochure that comprehensively outlines the activities of the Integrated Marketing Action Group (IMAG).

Lintas set up IMAG to track the changes in consumer behaviour, media fragmentation and market expansion and evolve strategies to exploit them.

IMAGine is not just a brochure; it is a marketing tool, said Lintas officials. According to them, this tool is perhaps the first of its kind in India and features facts and insights born out of hands-on experience and understanding of the marketing environment.

"This marketing tool gives our clients and associates a good feel of the benefits of integrated marketing, as well as introduces them to eight specialist businesses in each of the eight identified key integrated marketing areas. These are rural marketing (Linterland), strategic design (dCell), healthcare marketing (Lintas Healthcare), DM, CRM and Web (Lintas Personal), events marketing (Advent), entertainment marketing (Lintertainment) and out-of-home advertising (Aaren Initiative). Detailed case studies will be made available in specially-formatted data CDs," said Mr Ashish Bhasin, Director - IMAG, Lintas India.

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