![]() Financial Daily from THE HINDU group of publications Thursday, Nov 24, 2005 |
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Industry & Economy
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Tourism Italy for strategic tie-ups to attract Indian tourists Our Bureau
Bangalore , Nov. 23 IN its bid to step up efforts to attract more Indian tourists, a tour operator in Italy is mulling over a chartered flight from Punjab to cash in on the recent increase in visitors from India. This is part of the concerted effort made by both Government and private agencies to sustain the 20 per cent growth of tourist flow from India. The Italian State Tourist Board (ISTB) is also exploring the possibility of a tie-up with a leading Indian tour operator for tapping the potential of operating chartered flights to Italy. The ISTB India Representative, Mr Salvatore Ianniello, said, "We have started the process and some result should come out in about two to three years." Speaking to reporters here on Wednesday after addressing a seminar organised by the Indo-Italian Chamber of Commerce and Industry and the ISTB, he said that a strategic arrangement should help Italy sustain the growth of tourist flow from India. Apart from campaigns and road shows in the last five years, the economic boom and low-cost international fares coupled with increased direct flights to many European destinations, including Italy, are expected to help Italy reap a rich dividend in the coming years, he said. Against an overall tourist flow of 40 million this year, mostly from the US, Japan and Germany, a 100 per cent growth from 70,000 in 2001 in five years signalled India's potential.
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