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Our Bureau

New Delhi , Nov 23

PUBLICIS Groupe SA has agreed to acquire a 60 per cent stake in Solutions Integrated Marketing Services, a marketing services agency. Publicis already has a presence in India through Leo Burnett, Saatchi & Saatchi, StarcomMediaVest, ZenithOptimedia and Publicis Worldwide (with Publicis India and Publicis Ambience).

"Specialised agencies and marketing services (SAMS) is a key investment area for the Group, and this is especially true in fast-growing economies such as India. The Solutions teams under the leadership of Srikant Sastri are world-class, and they will find with Publicis Groupe formidable opportunities for their future," said the company in a statement.

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