Financial Daily from THE HINDU group of publications
Tuesday, November 29, 2005
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MARKETING

STRATEGY


HLL scans skincare market for expansion
HLL is planning to expand the franchise of Pond's into new areas of facial care. The FMCG major is exploring options of bringing in its international range of products for skin lightening and anti-aging. "There is a huge opportunity in ... More

Star Gold to premiere films by Sahara One
The channel hopes that satellite premier of Hindi movies would propel the growth of the Star Gold in the months ahead. More

RURAL MARKETING


'Rural middle class an untapped market'
THE rural middle-class constitutes a potential market lying to be tapped by the corporates in the business of fast-moving consumer goods (FMCG), consumer durables, two-wheelers and four-wheelers, but they should be sensitive to the requirements ... More

RETAILING


Retail buzz on the rise in Chennai
CHENNAI faces a shortage of quality retail space with good signage but still attracts high-powered brands and national retailers because of the relatively low cost of real estate as compared to other metros, according to a study by Trammell Crow ... More

Madura Garments plans to invest Rs 100 cr to expand retail outlets
MADURA Garments has charted out a major retail expansion for its brands — both in India and in overseas markets. The company plans to expand its current portfolio of products to include accessories such as watches and shoes. According to ... More

`74 pc of mall space to come up in western, northern parts'
Only 26 per cent of the malls will be developed in the South and East, according to a study done by ITCOT Ltd. More

HCL Info to double Toshiba laptop sales outlets
HCL Infosystems, the marketing partner for Toshiba mobile computing systems, plans to double the exclusive laptop sales outlets in the country from 75 to 150 by March 2006. Mr L. Ramprasad, Country Head (Sales and Marketing), Toshiba Mobile ... More

Archies to open 150 outlets to boost card sales
IN an attempt to revive its cards and gifts business, Archies is trying different marketing strategies to regain lost customer base. The cards and gifts major is planning to open 150 outlets across 18 cities across the country by March 2008, ... More

MARKETING RESEARCH


Research agency Ormax floats new division to study consumers
QUALITATIVE Research Agency, Ormax, has launched a new division, which specialises in ethnography research. This method of research, according to Mr Vispy Doctor, Managing Director, Ormax, is an observational method, in which consumers are ... More

BRANDS


Godrej to re-launch tea biz under single brand
IN a rebranding exercise, Godrej Tea Ltd is replacing its existing tea brands — Noble House and Chai House — with a single brand, `Godrej Tea'. As part of its phase-wise marketing strategy, Godrej Tea, part of the Rs 5,500-crore ... More

PEOPLE


New President at Optimum Media
MUMBAI: Mr Chandradeep Mitra has been appointed as the President of Optimum Media Solutions (OMS), Mudra Group's specialist practice in end-to-end investment management solutions including strategic media planning, buying and ... More

NEW PRODUCTS & SERVICES


Airtel launches fixed wireless phone at Kollam
THIRUVANANTHAPURAM: Leading telecom services provider Airtel has introduced its Fixed Wireless Phone (FWP) products in Kollam. FWP is a normal fixed line phone but uses a SIM card to direct and receive calls and thereby helps avoid the ... More
Brand Quest



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'Rural middle class an untapped market'


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Looking back
Nov. 20-Nov. 26
e- funds transfer system goes live

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`Teas with a conscience' may be the new marketing mantra


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