The Hindu Business Line : New President at Optimum Media

MUMBAI: Mr Chandradeep Mitra has been appointed as the President of Optimum Media Solutions (OMS), Mudra Group's specialist practice in end-to-end investment management solutions including strategic media planning, buying and implementation.

Mr Chandradeep - an IIT Kharagpur and IIM Calcutta alumni - brings with him a wealth of experience in diverse fields including mainline advertising, interactive, direct and healthcare. In his previous assignment Mr Chandradeep was President of Lintas Personal and Lintas Healthcare. (Lintas Personal includes all one-to-one business communications including customer relationship management , interactive and direct).

Commenting on Mr Chandradeep's appointment, Mr Madhukar Kamath, Managing Director and CEO, Mudra, said, "Chandradeep's mandate is to lead OMS into becoming a holistic integrated communication investment services company. With his strong credentials and rich experience, he is a valuable addition to the Mudra family."

On his appointment as the President of OMS, Mr Chandradeep Mitra stated, "It is indeed wonderful to be part of one of the leading communications groups in the country. The Mudra Group has some exciting plans for the media and content space, and it's great to be able to lead the initiative."

OMS recently secured the ADAE (Anil Dhirubai Ambani Enterprises) MEDIA Agency of Record . Some of the other key clients of OMS are: Electrolux, Paras, Rasna, Wagh Bakri, Zenith, Olympus, Nutrine, Epson, Orpat, Sify, HBO, Brilliant, ICI Paints, LIC, Dabur, Hindustan Motors, Air India, Spice Mobile, Grasim and Amway among others.

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