The Hindu Business Line : Heinz India to distribute Dilmah tea

HEINZ India has announced that it will partner with MJF Teas Ltd of Sri Lanka for the sales and distribution of premium tea under the brand name `Dilmah' in India. (Heinz India is the manufacturer of Complan, Glucon-D, Sampriti pure desi ghee, Heinz Tomato Ketchup and Sauces, and Nycil Powder.)

In phase I, Heinz will leverage its nationwide distribution network to market `Dilmah' tea across 15 major cities of India. It will gradually expand into tier II cities. The company will distribute and promote a wide variety of flavoured and speciality Dilmah teas, including the Dilmah Raga range, which has been specifically developed for the Indian palate. In addition to the traditional tea-bag format, the Dilmah Raga range will also come in several varieties of loose-leaf tea, which is the preferred form among Indian consumers. This new venture between Heinz and MJF Teas will market and distribute premium fine teas such as Pure Ceylon Tea, English Breakfast Tea, Earl Grey, Dilmah Gourmet and other flavours. Commenting on the tie-up between Heinz and Dilmah in India, K. Dasaratharaman — Sales Director, Heinz India, said, "Heinz India is excited to be associated with Dilmah, as this is a win-win strategic partnership."

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

More Stories on : Channels and Franchises

Stories in this Section
Birla Sun Life to target SMEs for group business

Lakme Fashion Week in early 2006

Heinz India to distribute Dilmah tea

China well ahead in allowing FDI in farm produce retailing: OECD

Barista to set up 100 outlets; plans overseas foray

Spencer's plans expansion

Paper on `Marketing to India's Underserved'

Gangotri plans Rs 100-cr investment

New range of CFLs launched

Chateau Indage opens wine club in Pune

O2 launches multimedia PDA phone Xda Atom