Financial Daily from THE HINDU group of publications
Friday, Dec 02, 2005
Financial Daily from THE HINDU group of publications Friday, Dec 02, 2005 |
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Society & Development Brooke Bond initiative on education in Mangalore Our Bureau
Mangalore , Dec. 1 BROOKE Bond, which plans to provide basic infrastructure to 150 schools in the country through its `Har Dil Mein Smile' offer, handed over cheques to six schools in Mangalore. Speaking on the occasion, Mr Krishnan Sundaram, Senior Brand Manager, Brooke Bond, said that the company wants to bring cheer to children through the offer. "By providing basic infrastructure at over 150 schools across the country we will be doing our bit to bring a smile to the hearts of over a lakh children across the country and help create a brighter future." Under the offer, each pack of Brooke Bond will have `Spread a Smile' coupon. Consumers can call a toll-free number and register their coupon number, or SMS the number to 455. For every coupon/call received, Brooke Bond will make a contribution of Rs 5 or Rs 10 on the consumer's behalf to the cause of education of under-privileged children, he said. The contribution proceeds will be channelled towards education-related investments, including providing basic infrastructure facilities in hundreds of schools across the country. Mr Lokesh, Director of SOS Village, Bangalore, said that 37 SOS Children's Villages in the country have been providing long-term family care to 12,000 parentless children.
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