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MARKETING
ADVERTISING
`Releasing ads thru DAVP not in PSUs' interest'
THE Information and Broadcasting (I&B) Ministry's recent diktat of asking public sector undertakings to release their advertisements through Directorate of Audio Visual Publicity (DAVP) has not gone down well with the companies. The companies ...
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PROMOTIONS & OFFERS
Mountain Dew to host stunt biking event
SOFT drink Mountain Dew, from the PepsiCo portfolio, has new offerings for its consumers. The marketing team had been scouting for unconventional methods of promoting the drink and seems to have hit upon a new one. The company is organising a ...
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Air-India announces introductory fares on Pune-Dubai sector
AIR-INDIA, which has announced the launch of services on the Pune-Dubai sector effective December 12, has come up with introductory fares of Rs 5,475 (plus taxes) one-way and Rs 12,105 plus taxes for a return trip. The offer is valid for travel ...
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RETAILING
Karnataka Handicrafts Corpn to tap corporate gifting segment
Efforts would be made to popularise the corporate gifting scheme among overseas companies as part of strategy to boost exports.
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Brand Quest
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Top Stories
Panel for exempting contribution to superannuation funds from FBT
For Railways, steel may indeed be worth its weight
Bonds remain firm on softening crude rates
Tax experts want wider scope for quoting PAN to check evasion
`Releasing ads thru DAVP not in PSUs' interest'
Crop cover: Satellite images to assess claim payouts
`Growth story for paints is here'— Booming economy drives domestic market to the fore
In Focus
FDI in retail sector
Indian Aviation: Sky is the limit
India Inc's bonus bonanza
Sethusamudram Canal Project
India Inc's overseas acquisition
In Depth
Gender Justice
Simple Economics
Tax Talk
Looking back
Nov. 27-Dec. 3
`FMCG cos must adopt aggressive strategies to realise growth potential'
'Rural middle class an untapped market'
SpiceJet cuts fuel surcharge by 50%
Brand Ganguly caught in the gully!
Pantaloon to retail financial services
Toyota offers 1% interest on loans for Innova buyers
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