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(From left) Mr Samuel Selvakumar, Operations Director, Hutchison Essar South; Mr Crazy Mohan, playwright and Mr K. Sankara Narayanan, COO, Hutchison Essar South, Chennai, at a press conference in Chennai on Tuesday. — Bijoy Ghosh

Chennai , Dec. 6

HUTCH'S mobile subscribers can now listen to episodes from some of `Crazy' Mohan plays and also have some humorous clips as caller tunes thanks to a tie-up with the playwright.

This is part of Hutchison Essar South Ltd, one of the mobile service providers in Chennai, to offer value-added services to its subscribers.

Mr Samuel Selvakumar, Operations Director, Hutchison Essar South, Crazy Mohan and Mr K. Sankara Narayanan, Chief Operating Officer, Hutchison Essar South - Chennai, announced the tie-up at a press conference today.

Hutch subscribers will have to dial 123456 and listen to Crazy Mohan's mobile episodes - or mobisodes, as Hutch describes it. Hutch has split one of Crazy Mohan's plays "Satellite Samiyar" into 25 mobisodes. Each episode is anywhere between one minute and three minutes in duration. This value-added service comes at a charge of Rs 6 a minute for the subscribers. Hutch also plans to split other plays like "Aladdin and the 100 Watts bulb" into similar episodes. The service will be available to both post- and pre-paid subscribers of Hutch. There will also be a daily contest called "Crazy Mohan question of the day" based on the previous day's mobisode. Winners will get a set of autographed Crazy Mohan CDs.

A set of six humorous clips are available as caller tunes at a charge of Rs 30 a month for three tunes.

Both Mr Selvakumar and Mr Sankara Narayanan said this service was part of Hutch's efforts to constantly improve its value-added services to its subscribers. In the Chennai circle alone, value-added services contribute a little over 15 per cent of the company's revenues.

At the end of October 2005, Hutchison Essar South had 316,292 subscribers, according to figures available on the Cellular Operators Association of India Web site.

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