The Hindu Business Line : Thursday, December 08, 2005

The captain of crunch
Taking the old, making it new. FritoLay, the largest player in the savoury snacks market, is betting on innovation to keep growing, says this snack food major's Managing Director, Manu Anand. More

Discovery ties up with Shloka Publications
Shloka Publications plans to launch merchandise such as T-shirts, mugs in association with Discovery. More

Zee plans Hindi, Tamil, Bengali audio feeds for India-Sri Lanka matches
The feed in three regional languages will start from the second test. More

Suzuki all set to launch 125-cc bike in January
The company will focus strongly on second-rung cities and towns where there is a latent demand for independent, affordable means of transportation. More

EVENTS

Brands - The power of insight
Eminent managers share thoughts on brand management. More

ADVERTISING

Exide Ind set for image makeover
EXIDE Industries is planning an image makeover. On cards are a reasonable increase in its campaign budget, which now stands at about Rs 15 crore, and the introduction of new campaigns including a `corporate campaign'. The Rs 1,500-crore ... More

Cellulose fibres maker Lenzing scouts for brand ambassador
LENZING, the world leader in cellulose fibres, is scouting for an advertising agency and intends appointing an India-specific brand ambassador for its speciality fibres. According to Mr Pradeep Roongta, Managing Director, Stuti Exports, the ... More

PROMOTIONS & OFFERS

GoAir offers 10,000 free tickets on new sectors
GOAIR, the low-cost carrier promoted by the Wadia family, has extended the GoAir FreeFares scheme to the four new destinations - Hyderabad, Bangalore, Chennai, and Jaipur - it will fly effective December 12. Under the FreeFares scheme, ... More

Cathay Pacific super saver prices
CATHAY Pacific Airways has announced special super saver prices to Hong Kong, Bangkok and Singapore this winter for Indian travellers. Return trip tickets would be available for those travelling from Delhi to Hong Kong at about Rs 13,999, ... More

RETAILING

`Essential Commodities Act to be modified as per retail sector needs'
THE Department of Consumer Affairs, Ministry of Food, Public Distribution and Consumer Affairs, is re-working the provisions of the Essential Commodities Act to bring it in tune with the requirements of the retail sector. The proposed ... More

CPI(M) against FDI in retail: Karat
THE Communist Party of India (Marxist) on Wednesday said the party is not generally opposed to foreign direct investment, but it certainly does not buy the arguments being used to allow FDI in retail trade. Speaking at an interactive session ... More

Retailers' body presses for compulsory barcoding
THE organised retail fraternity got together under the aegis of the Retailers Association of India (RAI) to announce compliance to the GS1 barcode standards by July 1, 2006. Though a large segment of the organised players are already barcoding ... More

TRENDS

2.3 million new cell users added in Nov
GSM-based cellular operators have added 2.32 million new mobile subscribers in November, taking the total user base to 55.31 million. This is now the highest number of monthly subscriber additions recorded by the GSM industry since the ... More

NEW PRODUCTS & SERVICES

Reckitt Benckiser's Vanish now on store shelves
FMCG major, Reckitt Benckiser India Ltd launched its fabric stain remover brand on Tuesday. Branded, `Vanish Shakti O2,' which is the Indian version of the international product, `Vanish,' the stain remover would be available in 250-g and 500-g ... More

SriLankan launches flight details on mobiles
SRILANKAN Airlines has introduced a new service that enables anyone with a GPRS-enabled mobile phone anywhere in the world to check flight details. Mobile phone users with General Packet Radio Service (GPRS)-enabled phones can obtain ... More

Brand Quest

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