The Hindu Business Line : `BPOs must check infrastructure costs to remain competitive'

INDIAN BPO companies will have to watch out for emerging competition from countries like Brazil, Philippines, Sri Lanka, and even Pakistan and also check the overall infrastructure costs to stay competitive, according to Mr Prem Uppaluru, President and CEO of Translera.

While large and medium-sized companies will still be able to remain competitive and have the capability to adjust to business demands, it is the smaller companies and start-ups that would be hard-pressed to meet this challenge, he added.

The best way to address this is by taking to what the company has evolved, an "on demand services" model that provides the entire infrastructure and connectivity for companies.

This can be addressed through transaction-based services or the application service provider (ASP) model, Mr Uppaluru said.

Speaking to newspersons today, Mr Uppaluru said that Translera helps organisations to rapidly globalise, diversify, and grow their BPO business, particularly call centres, without having to bother about investing in infrastructure upfront.

With the company software referred to as Seratel, enterprises and outsourcers connect, communicate, and collaborate beyond local boundaries and geographies.

The software that is deployed at the telecom carriers is all that is required.

A user would then have to download an SIP-based (session initiation protocol) software from the Internet that helps connect with an Internet protocol-based phone converting laptop or desktop into a phone.

The user then has to pick up a headset and gets instantly connected to the system from anywhere, anytime. From a single place, the entire process can be monitored through a dashboard by the company managers.

Translera, a venture-funded company, has developed this software that helps provide on demand services to these call centres. This would make most of the infrastructure now with call centres meaningless, Mr Uppaluru said.

Translera has tied up with partners such as Sify in India and Novotel overseas to reach out these services.

Citing the case of an American airliner where Translera provides similar services, Mr Uppaluru said that India, which employs more than 300,000 people in call centres, has the potential to grow to about 500,000 in the next two years.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

More Stories on : Infrastructure | Outsourcing

Stories in this Section
`Fanoos' slows down, but sticks to charted course

Speed - a point in TN's favour

Merrill Lynch ups stake in DSP-ML — To be delisted from BSE

Wheat situation dicey; Govt need not be averse to imports

India tops in remittance inflow

`BPOs must check infrastructure costs to remain competitive'

Sasken develops modem for broadband DSL

Nidhis may be allowed to offer fee-based services

Dabur gets first patent for yeast strain

SEBI fines CSFB for `short selling' Reliance scrip

Bharat Forge ties up with FAW Corp to enter China

MRTPC blocks bankers' move to fix lending rate floor — Notices being issued to IBA, Govt & RBI

PC with broadband @ Rs 451 per month

Reliance Info to halve IPLC tariffs for full circuits