Financial Daily from THE HINDU group of publications
Saturday, Dec 10, 2005
Financial Daily from THE HINDU group of publications Saturday, Dec 10, 2005 |
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Marketing
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Strategy Corporate - Alliances & Joint Ventures Ultra Movie to bring in Harvey toon characters Our Bureau
Mumbai , Dec. 9 ULTRA Movie Channel Ltd, a movie VCD and DVD distributor, has announced a tie-up with Harvey Entertainment Company to bring popular toon characters to the Indian market. Harvey Entertainment Company has given the copyright for Casper - the Friendly Ghost, Richie Rich, Hotstuff, Wendy-the Witch, Harman and Katnip to Ultra Movie Channel Ltd in India. "We are seeking a pole position in the nascent but rapidly growing merchandising industry in India. The tie-up is part of our strategic initiative to build a rich portfolio of very popular toon characters from the world over," said Mr Sushilkumar Agrawal, Managing Director, Ultra Movie Channel Pvt Ltd. "Harvey Entertainment has a portfolio of some of the most loveable characters in the world. We plan to further build on their popularity in India and offer marketers powerful platforms to engage their consumers," Mr Agrawal added. Ultra is the licensing partner of internationally acclaimed entertainment groups such as Kiddinx, Carlton International, Granada, Agogo and HIT Entertainment. The Harvey tie-up gives Ultra merchandising rights for six popular toon characters. The company plans to market products such as stationery, toys, games, consumer durables, ceramics, apparel, furniture, interiors, fixtures, furnishings, gifting items, greeting cards and party products. Through the tie-up, Ultra has also acquired the video rights for all the cartoon series for all home-viewing formats including VCD and DVD. It has the rights for dubbing the series in various Indian languages.
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