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R.Y. Narayanan

Coimbatore , Dec. 13

THE confectionery market in the country is in for a rapid churn, as some of the product segments are experiencing a decline in growth, while a few others are recording a pick-up in demand.

Tamil Nadu has emerged as a key market for the confectionery business in the country due to its overall size in population and urbanisation.

Speaking to newspersons at the launch of rich coffee cream toffee `Candyman Cofitino' by ITC's foods division on Monday, Mr Sanjay Srinivas, Branch Manager, ITC Ltd, Coimbaore, said the size of the confectionery market in the country is estimated to be around Rs 1,300 crore. Of this, the share of toffee segment is Rs 240 crore. He said that while certain segments such as hardboiled products are witnessing a decline in growth, éclairs as well as deposited and butterscotch varieties are seeing a surge in demand. The toffee segment accounts for 20 per cent of the branded confectionery market and coffee is the largest selling toffee flavour.

Explaining the reasons for choosing Tamil Nadu for the launch of the new toffee at the national level by ITC, Mr Srinivas said the State has emerged as an important market for the confectionery industry in the country. Tamil Nadu has contributed to nearly one-third of ITC's confectionery business. It is also the largest market for confectionery products in the country, with a 16 per cent share. Tamil Nadu is the largest market for cough lozenges with a 33 per cent share of all-India sales. ITC's Mint-O Fresh has a 17 per cent market share in the State.

He said Tamil Nadu has become a key confectionery market, as it makes up nearly 6 per cent of the country's population.

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