The Hindu Business Line : Thursday, December 15, 2005

Mars Hotels plans to take `Dabbawallah' to US, London
RESTAURATEUR Sanjay Narang's Mars Hotels & Restaurants is taking the ubiquitous Mumbai `dabbawallah' to London and a Manhattan suburb. Come March '06 and Manhattan's smart set can look forward to dining at Mars' newest restaurant, ... More

Air Deccan, Coffee Day tie up
BANGALORE: Low-cost airline Air Deccan has tied up with Café Coffee Day for onboard catering. Air Deccan Managing Director, Capt G.R. Gopinath, told newspersons on Wednesday that Café Coffee Day will be the single point vendor to supply ... More

Infomedia in jt venture with US publisher Reed
SPECIAL interest and directory publishing company, Infomedia India Ltd, has announced a joint venture with Reed Business Information US, a division of the $8.5-billion Reed Elsevier Group plc. The American publisher would hold 51 per cent ... More

ADVERTISING

A spiritual exercise
The `holistic' approach to marketing arrives as modern technology and human values blend to rewrite the rules of communication. More

`Comparative ads' need to be curtailed: HC
THE Madras High Court has expressed the view that in these days when MNCs marketed their products in the country, it was high time that the `comparative advertisement' (comparing one's product with that of the competitor) was to be curtailed. ... More

PROMOTIONS & OFFERS

Nerolac to review Big B's contract as brand ambassador
PAINTS major, Goodlass Nerolac, is reviewing its need to have a brand ambassador for its flagship brand - Nerolac. Having appointed Amitabh Bachchan for the past two years, the paint company has been trying to bridge the gap in the ... More

RETAILING

Pantaloon opens restaurant at Bangalore Central Hall
BANGALORE: Pantaloon Retail India has opened a 10,000-sq-ft restaurant at its Bangalore Central mall. Pantaloon Retail's President for South, Mr Vishnu Prasad, told newspersons on Wednesday that the 10,000-sq-ft restaurant, Copper ... More

BRANDS

IOC, Ashok Leyland ink pact for use of engine oils
INDIAN Oil Corporation has signed an agreement with Ashok Leyland for the use of approved engine oils, called Servo Premium ALT Oils, in Ashok Leyland vehicles. The oils will be made available through all Indian Oil channels of distribution ... More

NEW PRODUCTS & SERVICES

Tata Motors launches Novus tippers — Plans to double capacity for Ace
TATA Motors announced the launch of the `Novus' range of heavy commercial vehicles on Wednesday. The range currently has `tippers' and would later include tractor-trailers and other application vehicles. The tippers come in 25-tonne and 49-tonne ... More

MindTree chip for Korean firm
MINDTREE Consulting said on Wednesday that it has developed an analogue integrated circuit (IC), that enhances the life of batteries used in handheld devices, for a Korean semiconductor and wireless products company. Mr Subroto Bagchi, Chief ... More

Bajaj Allianz Life unveils 4 plans
BAJAJ Allianz Life Insurance has launched a battery of products to meet its target of Rs 2,000 crore of new business premium by the fiscal end.The company on Wednesday launched four new products — three unit-linked and one health-oriented ... More

New Toshiba products
Mr Ivan Kam (left), Manager, Distributor Business, South Asia, Computer Systems Division, Toshiba Singapore Pte Ltd, and Mr Rajendra Kumar, Executive Vice-President, Frontline Division, HCL Infosystems Ltd, at a press conference to launch new ... More

BSNL launches `SMS power plan'
BSNL has come out with a new post-paid plan styled `SMS Power Plan' Under this plan, the mobile phone customers would get 2,000 free SMS within the BSNL network every month. Beyond this number, the customers would be charged 40 paise per SMS. To ... More

Brand Quest

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