The Hindu Business Line : New variant of Bajaj Discover

TWO-wheeler manufacturer Bajaj introduced a new variant of the Discover on Monday, adding another bike to its portfolio of motorcycles such as CT100, Pulsar DTS-i, Avenger DTS-i and Discover DTS-i.The new Discover has been completely developed in-house at the company's research and development (R&D) department.

The 112 cc Discover comes with alloy wheels — the first in its category — and has the latest features such as the ExhausTEC technology, SNS suspension and a ride control switch. The Discover has been introduced to increase Bajaj Auto's market share in the `Executive' segment of motorcycles, a release said, adding that the company intends to leverage the success of the Discover brand. Bajaj Auto sold a total of 77,000 of the existing 125 cc Discover DTS- i in the festive months of October and November this year.

The new 112 cc Discover is an addition to the existing 125 cc Discover DTS-i. "Since high fuel economy is a critical requirement among the executive segment customers, in addition to style and ride feel, we are introducing the new 112 cc Discover, which is designed towards giving the rider the best mileage of 101 kmpl (under standard test conditions), while retaining the look and feel of the 125 cc DTS-I version," Mr S. Shridhar, Vice-President Marketing and Sales (Two Wheelers), said.

The new Discover is priced at Rs 39,000 ex-showroom Pune. The production of Discover has started at Bajaj Auto's Akurdi plant and it will be available across all the dealerships by the end of December.

More Stories on : New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
ESPN-Star Sports eyes Rs 100-cr revenues through Dish TV tie-up

Taj Business Hotels repositions coffee shops

Air Sahara wins cricket team sponsorship — To shell out Rs 313.80 cr for 4-year period

People Interactive hopeful of Rs 100-cr growth by next year

98.4 degrees targets 300 outlets

Jewellery co Carbon plans foray into women's accessories

New variant of Bajaj Discover

TVS Motor launches 150 cc `Apache' — Targets sales of 25,000 units a month