The Hindu Business Line : Thursday, December 22, 2005

Karnataka Bank's `no frills' accounts
MANGALORE: Karnataka Bank has introduced `S.B. Sugama'as part of the `no frills account' initiative. The bank has prescribed different minimum balance for different categories of branches. Under `S.B. Sugama', the minimum balance is Rs ... More

Tara TV plans separate channel for North-east
THE Rathikant Basu-promoted Tara TV is planning to tap the North-eastern markets by extending its channel brand to cater to this region. Mr Rathikant Basu, Chairman, Broadcast Worldwide, told Business Line, "There is a business plan and ... More

INSIGHT

The wheels are turning
A slew of new cars is set to zoom on to Indian roads next year. As finance schemes make it easier for consumers to buy bigger cars, most of the launches are in the mid-size segment. More

ADVERTISING

Mudra's unit Tribal DDB launches media tools
AD agency Mudra's interactive unit Tribal DDB India has launched two media tools: Maximized Online Reach Index (MAORI) and Instant Click Analyzer (INCA). The tools will help in campaign reporting analytics and in maximising reach potential for ... More

PROMOTIONS & OFFERS

Tata Indicom Xmas offer
KOCHI: Tata Indicom has come out with an attractive offer for customers in the State during the Christmas season. Under this offer, customers will get a gift along with every new connection up to December 31. The offer is available at ... More

RETAILING

Wilderness Resorts to set up eco-tourism chain
"Cicada aims allow tourists to experience `wilderness vacations' under a single umbrella. More

Linc Pens plans more exclusive outlets
ENCOURAGED by the response to its exclusive retail chain initiative, writing solutions major Linc Pens & Plastics Ltd has decided to augment the number of its "Just Linc" exclusive retail outlets from seven at present to 10 by the end of the ... More

Arrow aims to promote Sport brand with more standalone stores
ARROW is set to expand its Sport brand by opening three or four more standalone Arrow Sport stores by March 2007. Speaking to Business Line, Mr Janak Dave, Business Head (Arrow), Arvind Brands Ltd, said the growing popularity of the ... More

MARKETING RESEARCH

Hypermarkets, food & grocery segment to drive retail growth
FOOD and grocery as a segment and hypermarkets as a format are expected to be the major drivers of the organised retail industry in India, according to a research report by Cris Infac. The organised retail industry is expected to treble its ... More

BRANDS

`Brands need to be relevant and engaging'
AN organisation needs to keep in mind five simple tenets while building brands: Be credible, simple, relevant, consistent and engaging. Mr Suresh Kumar, Director, Mindspark Consulting, elaborated on these five points in a talk last week on ... More

NEW PRODUCTS & SERVICES

Soon you can watch your own TV channel
YOU could soon have an exclusive TV channel for your family. You could even see the person calling you on your home telephone on TV even as you talk. Or imagine being able to record and rewind the latest live action in cricket. Germany-based ... More

Programme on tsunami on Discovery
A YEAR after the killer tsunami waves that claimed millions of lives in Asia, the Discovery channel is airing a programme titled Unstoppable Wave, which delves into the causes of the disaster. The programme is about an expedition of ... More

Home-made reagent to spur low-cost HIV tests
A CRUDE comparison for a critical diagnostic development, but it is perhaps like making your own bread when you cannot afford a loaf. The `win-win-win' product in question is a reagent kit used in HIV monitoring tests; and the developer, Silicon ... More

Brand Quest

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