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Our Bureau

Bangalore , Dec. 21

AD agency Mudra's interactive unit Tribal DDB India has launched two media tools: Maximized Online Reach Index (MAORI) and Instant Click Analyzer (INCA).

The tools will help in campaign reporting analytics and in maximising reach potential for Internet-based campaigns.

"These tools will develop a new approach to monitor content on the Web. By combining online marketing support and monitoring the impact, we hope to give the end users a very positive experience," said Mr R. Lakshminarayanan, CEO, Mudra Marketing Services.

MAORI helps the client understand the Internet as a medium of advertising. It offers an Online Reach Index rating, based on geography, age and budget. It also draws online usage patterns.

INCA generates real time click upgradation. It provides simplified reports, where the client at a glance can summarise his campaign status.

Tribal DDB offers branding solutions across new media such as the www, wireless, interactive kiosks, CD-ROMs.

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