Financial Daily from THE HINDU group of publications
Tuesday, December 27, 2005
Markets (December 26)
BSE Sensex9085.89(-171.02)
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US Dollar (Buy/Sell)45.00/45.13


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MARKETING

STRATEGY


Mexican food chain plans to enter India
FIRST it was burgers and pizzas, now it is Mexican tortillas that would be trying their luck with the Indian consumer. Una Mas, a Mexican chain of restaurants, is planning to enter the Indian market. Una Mas would be adopting the quick service ... More

Sahara One Motion Pictures to supply content to ETV channels
HAVING struck a deal with Star Gold to premier 64 films, Sahara One Motion Pictures now plans to extend its library to the Eenadu Group for its ETV channels. Speaking to Business Line, Mr Sandeep Bhargava, COO, Sahara One Motion ... More

Liberty Shoes chalks out expansion plans
The company also plans to have a direct presence in the overseas markets. More

ADVERTISING


At O&M, training takes cricketing turn
CRICKET bats and stumps as certificates for participation, cricket caps and pads as souvenirs, and much more: cricket was the theme of Ogilvy & Mather's training activities in 2005. The company decided to step up its investment on people ... More

Leo Burnett to handle Centurion Bank account
LEO BURNETT has bagged the creative and marketing services duties of Centurion Bank. Speaking to Business Line, Mr Arvind Sharma, Chairman and CEO of Leo Burnett, said that the account would generate billings worth Rs 20 crore; bulk of the ... More

PROMOTIONS & OFFERS


Sonu Nigam to endorse Dabur cough drops
DABUR India Ltd has signed on singer Sonu Nigam to endorse its cough drops, branded `Honitus'. The company has carved out a new storyline to include the singer, as a part of its marketing campaign. The singer has been signed on for a period of ... More

Hutch's lifetime pre-paid service for Rs 999
AFTER Tata Teleservices' two-year prepaid validity package which was followed up by Airtel with something similar, Hutch has gone the whole hog in terms of validity period, offering a prepaid service "for life" for a one-time charge of Rs ... More

Idea Cellular recharge offer in Kerala
KOCHI: Idea Cellular Ltd is offering its pre-paid customers in Kerala full talk-time on the Rs 540 and Rs 1,080 recharges. The offer is valid till December 31. Mr B. Ramakrishna, Circle Head, Idea Kerala said the company has truly has ... More

DIRECT MARKETING


Amway set to expand product portfolio
AMWAY India is all set to expand its product portfolio with the launch of nine additional products in the current year, widen its reach to 2,000 cities and towns and aim at a double digit growth. With the introduction of two more products ... More

MARKETING RESEARCH


What women want... to laugh about
JUST what makes women laugh? For advertisers and marketers trying to reach women audiences, a JWT report on `Finding the H - spot' — where H stands for humour — is all about addressing women through `humorous' communication. Based ... More

BRANDS


Brand India is a good draw at airport duty-free shops
`MADE in India' brands are apparently doing well for themselves at the duty-free shops (DFS) attached with major international airports in the country. According to Ms Parvati Krishnamurthy of Flemingo DFS Pvt Ltd, the country's first ... More

TRENDS


FM radio: Media biggies, small fry among bidders
A MIXED bag of companies that includes media biggies and relatively unknown names has qualified for submitting financial bids for the second phase of FM radio privatisation. According to the list released by the Information and Broadcasting ... More

NEW PRODUCTS & SERVICES


A wine Renaissance by Mumbai co
THE new kid on block in the seemingly never-ending line of wineries in India is Renaissance Winery Pvt Ltd. The Mumbai-based company with its production base in Ozar near Nashik has begun a soft launch of its wines - white, red and bubbly - ... More

Nick 24-hr Hindi channel from Jan 1
KIDS television channel, Nick, would be available as a 24-hour Hindi language channel from January 1. However, for audiences in the non-Hindi speaking markets, the channel would continue to be delivered in English. A press release issued by the ... More


Brand Quest



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In Depth

Gender Justice
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Looking back
Dec. 18-Dec. 24
BCCI plans to retain all rights to content

Globe7 soft phone tool

Soon you can watch your own TV channel

SBI on `Tiny' drive in rural areas

`Grown-ups also need diphtheria booster vaccines'


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