Financial Daily from THE HINDU group of publications
Tuesday, Dec 27, 2005
Financial Daily from THE HINDU group of publications Tuesday, Dec 27, 2005 |
|
|
|
|
|
|
|
Marketing
-
Promotions & Offers Sonu Nigam to endorse Dabur cough drops Our Bureau
New Delhi , Dec. 26 DABUR India Ltd has signed on singer Sonu Nigam to endorse its cough drops, branded `Honitus'. The company has carved out a new storyline to include the singer, as a part of its marketing campaign. The singer has been signed on for a period of three years, a company spokesperson said. Priced at Re 1 a tablet, the approach for the new campaign revolves around the superior taste and relief attributes of Honitus cough drops, a company statement said. "Our foray into the Rs 130-crore lozenges segment has redefined the category," a company official said. "We are confident that the new communication campaign will boost brand growth," the official added.
More Stories on : Promotions & Offers
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|