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Ajita Shashidhar

Mumbai , Dec. 27

STAR One's focus on its home-grown formats of reality shows such as The Great Indian Laughter Challenge and Nach Baliye, has not only helped the channel to acquire the Number Two position in the mass Hindi entertainment genre, but has also evoked the interest of several international producers and television channels.

Mr Ajay Vidyasagar, Senior Vice-President, Marketing and Communication, Star India, said that the channel is in talks with producers and television channels of countries from the Middle East, Far East and some European countries to sell the formats of The Great Indian Laughter Challenge and Nach Baliye and produce them locally. "The dialogues are at an early stage and we are extremely upbeat about it, as rarely does an Indian format get appreciated in the international market," he said.

Mr Vidyasagar said that the The Great Indian Laughter Challenge and Nach Baliye were runaway hits and helped a great deal for the channel to reach the Number Two position. "In fact the The Great Indian Laughter Challenge, during its final episodes had out done popular Star Plus shows such as KBC and Kyunki Saas Bhi Kabhi Bahu Thi in terms of ratings."

A recent TAM Media Research report also says that Star One's home-grown formats such as The Great Indian Laughter Challenge and Nach Baliye got average TVRs of 7.2 and 6.4 respectively in comparison with Sony's Indian Idol and Fame Gurukul, which got average ratings of 4.8 and 3.4 respectively.

Mr Vidyasagar said that the channel would be looking at creating interesting home-grown formats in the future. He said that the channel would be airing The Great Indian Laughter Challenge II some time in the first quarter of 2006.

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