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Our Bureau

MUMBAI: Lintas Healthcare, the healthcare advertising division of Lintas IMAG, has bagged the marketing communication business of Pfizer's Viagra.

Viagra is one of the world's best-known brands in the pharmaceutical industry. Besides Lintas Healthcare, LINOpinion (PR), Advent (Events) and Lintas Personal (D.M, CRM and Web Development) will be the other Lintas IMAG divisions that will work together for this assignment.

"We are very excited about this win and are proud to partner a brand like Viagra. As pioneers of Integrated Marketing in India, Lintas IMAG will ensure that we deliver a complete integrated marketing solution. Several of our specialist businesses, led by Lintas Healthcare, will be involved in giving the Pfizer's Viagra the best integrated marketing solution that India can offer" said Mr Ashish Bhasin, Director- IMAG, Lintas India.

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