The Hindu Business Line : Red Tape extends pact with Salman Khan for brand endorsement

RENEWING its contract with Salman Khan, Red Tape has signed the actor to be its brand ambassador for another two years beginning from January 1. Salman would endorse the Red Tape brand of shoes through a series of print and television commercial and outdoor campaigns.

While speaking on the occasion, Mr Rashid Mirza, Managing Director, Mirza International Ltd said, "We see great synergy between Salman Khan and Red Tape, since both are fashion icons in their own right. In the fast growing, high-end fashion footwear segment, we are looking at placing innovative products and bringing global fashion trends to the Indian consumer."

Red Tape, the flagship brand of Mirza International Ltd, offers formal and semi formal shoes for men. Red Tape shoes are designed in company-owned design studios in the UK and Italy and are manufactured using hides from European countries.

Red Tape shoes are available at multiple brand outlets, chain stores and Red Tape showrooms across the country. Red Tape shoes are being sold globally through the company's distribution channels in the UK, US, France, Germany, West Asia and South Africa.