Financial Daily from THE HINDU group of publications
Monday, Jan 02, 2006
Financial Daily from THE HINDU group of publications Monday, Jan 02, 2006 |
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Agri-Biz & Commodities
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Co-operatives Marketing - Strategy Girijan co-ops to market popular forest products K.V. Kurmanath
Hyderabad , Jan. 1 CATCHING up with changing consumer preferences and increasing presence of synthetic substitutes, the Girijan Cooperative Corporation (GCC) has decided to market some popular forest products in new sizes and attractive packs. The products that would be marketed in the new format and new denominations would be sheekakai, soap nut and amla powders, Ms T. Ratna Bai, Chairperson of the Corporation, told Business Line. The initiative is part of the corporation's plan to double its turnover from Rs 160.22 crore registered during 2004-05 to Rs 325 crore this financial year. The corporation is well on its course to achieve the target set by the Chief Minister, Dr Y.S. Rajasekhara Reddy. In the first eight months of this financial year, it recorded a turnover of Rs 115.38 crore. Increased sales meant increase benefit to the tribals. Riding on the market leadership in the honey segment, the corporation has already introduced smaller denomination packs. In a span of four years, the purchase price had gone up to Rs 80 from Rs 35. She said a GCC delegation had met the Chief Minister recently appealing to him to expand the scope of the corporation by making it a nodal agency for activities of different government departments working in the tribal areas. For one, organisations such as National Agricultural Cooperative Marketing Federation of India Ltd could channelise GCC for its procurement needs. The voluntary organisations of Indiraprabha (Velugu) and other non-Governmental agencies working for the uplift of tribals could ensure better marketing through GCC. The GCC also wanted the Government to release Rs 25 crore towards working capital needs.
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