Financial Daily from THE HINDU group of publications
Thursday, Jan 05, 2006
Financial Daily from THE HINDU group of publications Thursday, Jan 05, 2006 |
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Opinion
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Letters Brand myths
In `Is brand loyalty a myth',. the author touches upon some relevant points, such as the absence of fairytale endings for brand loyalty schemes. It also raises the question of whether brand loyalty is equated with brand incentives. On the other hand, there are brands such as Apple that have built up a loyal customer base without compromising on costs or offering freebies.
Jay
Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in
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