Financial Daily from THE HINDU group of publications
Wednesday, Jan 11, 2006
Financial Daily from THE HINDU group of publications Wednesday, Jan 11, 2006 |
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Marketing
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Advertising Info-Tech - Software Brand Portrait bags iSoft account Our Bureau
iSoft is the Indian subsidiary of iSoft Group, which provides software solutions to healthcare providers. Mr Arunav Sinha, Manager, Corporate Communications, iSoft, said, "iSoft India is committed to creating a brand image in India that mirrors the brand stature of the iSoft Group in the global market. We are hopeful of taking the brand to the next level through this partnership." Mr Raj Narain, founding member of Brand Portrait, said the agency had been talking to iSoft for sometime now and "the synergy was apparent from the very beginning." The full-service agency's other clients include Verizon, Chaitanya Group, Franch and Great Lakes Institute of Management.
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