Financial Daily from THE HINDU group of publications
Friday, Jan 13, 2006
Financial Daily from THE HINDU group of publications Friday, Jan 13, 2006 |
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Corporate
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Announcements Industry & Economy - Events Yamaha to invest Rs 300 cr, proposes 3 new models Our Bureau
Mr T. Ishikawa, CEO and Managing Director of Yamaha Motors, on the new model of Yamaha bike. — Ramesh Sharma
New Delhi , Jan. 12 JAPANESE motorcycle company Yamaha today said it would invest Rs 300 crore in the next two years in the country on product development and expansion and is planning to launch at least three new models this year. Unveiling the company's display at the Auto Expo here, Yamaha Motor India's new CEO and Managing Director, Mr T. Ishikawa, said, "India is one of the fastest emerging two-wheeler markets in the world and we want to double our market share by the end of 2010. In order to meet our targets we would be investing up to Rs 300 crore for product development and expansion over the next two years." He said the company would now be focusing on strengthening the `Yamaha' brand in the country. "The company is planning to launch at least three new models this year," a company official said. Yamaha, which currently has about 5 per cent market share in India, has adopted a three-pronged business strategy for the next two years. "Our new products will be targeted to the young urban customers as well as the rural youth and we plan to revamp our marketing network by opening urban lifestyle outlets and commuter shops for the rural market." He also said the company's dealer network would be upgraded and expanded to 450 outlets this year. Yamaha's pavilion at the Expo includes popular bikes such as Valentino Rossi's YZR-M1, the R1 and R6, the 1854 cc Roadliner, the Maxam, and the Nuovo, among other bikes.
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