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Our Bureau

Hyderabad , Jan. 17

THE UK, which has the third largest gaming industry next to the US and Japan, is exploring opportunities to partner Indian companies through its gaming body, TIGA.

TIGA or the Independent Games Developers Association, which now comprises 150 developer studios, believes that there is scope for synergies between the Indian developers and companies based in the UK. It is home to iconic products such as Lara Croft and Grand Theft Auto.

Ms Nikkan Woodhouse, the International Trade Adviser of TIGA, said TIGA plans to hold parleys with iGITA, the Indian Game Industry Association, to see how this could be made into a meaningful interface to explore business opportunities.

Ms Woodhouse said, "while the UK can serve as a hub for Indian companies to tap the large market out there, we believe that UK-based companies can make India their hub in their efforts to tap the market in the region." The global interactive leisure software retail market was worth $18.2 billion in 2003. It is predicted that this market will grow by 16 per cent to $21.1 billion.

Content for kids

The Managing Director of Plumtrees TV, Ms Theresa Plummer, a BBC veteran, said, "The UK has a thriving animation industry that focuses on content for children. This can be gauged from the fact that UK has about 22 channels focussing on children and soon two more are likely to be added.

From an Indian perspective, content development for kids is non-existent." Indian developers need to focus on this area before they target markets in the UK, the US and Canada. The challenge is to create content that meets not just domestic requirements, but also the needs of other countries. This is not easy because each country has distinct culture issues, she explained.

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