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KOCHI: Shriram Life Insurance has formally launched its operations in Kerala here on Monday with its new products such as Endowment Plan (Shri Life), Double Endowment Plan (Sri Raksha) and Money Back Plan (Sri Nidhi).

Addressing a press meet, Ms Akhila Srinivasan, Managing Director of the company, said it had set a target of Rs 5-crore businesses from the State in the first year.

The company has made tie-ups with various private financial companies for the distribution of the products and also plans to conduct awareness campaigns in rural centres of the State as part of its marketing strategy.

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