Financial Daily from THE HINDU group of publications
Tuesday, Jan 24, 2006
Financial Daily from THE HINDU group of publications Tuesday, Jan 24, 2006 |
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Marketing
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New Products & Services Nestle launches Nescafe 3in1 Our Bureau
New Delhi , Jan. 23 FOOD major, Nestle India has launched a variant of its instant coffee mix, Nescafe. Marketed with a catchline "the perfect cup of coffee - no matter what," Nescafe 3in1 has been launched in Delhi as a milder version of coffee. The product attempts to "bridge the gap between the taste of tea and stronger coffee," a company press release stated. Priced at Rs 5 per packet, the mix is available in the Northern and the Western markets and is targeted at the youth segment. The company would also consider a pan India launch for the product in the future. Nescafe 3in1 has been though the test-marketing phase during which Nestle reformulated the mix to cater to the tastes.
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