Financial Daily from THE HINDU group of publications
Wednesday, Jan 25, 2006
Financial Daily from THE HINDU group of publications Wednesday, Jan 25, 2006 |
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Marketing
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Strategy Hero Honda's Pleasure target Our Bureau
Bangalore , Jan. 24 BY the end of this year, sales of Pleasure, the exclusive 100 cc women's scooter from the Hero Honda stable, is expected to touch 1.2 lakh units, according to Mr Pawan Munjal, Managing Director, Hero Honda Motors. Speaking to newspersons after the launch of `Just4her', an exclusive women's showroom for the Pleasure, Mr Munjal said that the domestic demand for scooters stood at about one million units; this is "big potential and we are not thinking of exports at the moment." Apart from women, the Pleasure is also being targeted at "old people", he added.
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