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Kotak Mahindra Mutual launches `Lifestyle' scheme

Our Bureau

Kochi , Jan. 29

KOTAK Mahindra Mutual Fund announced the launch of Kotak Lifestyle, a diversified equity growth scheme that will give the investors an opportunity to ride the wave of consumerism and benefit from it.

The investment objective of the scheme is to generate long-term capital appreciation from a portfolio of equity and equity-related securities, generally diversified across companies, which are likely to benefit by changing lifestyle and rising consumerism in the country.

The strategy of the AMC is directed towards investing in those stocks, which in the opinion of the Investment Managers are priced at a material discount to their intrinsic value. Mr Sandesh Kirkire, CEO, Kotak Mahindra Asset Management Company, said in a statement that through Kotak Lifestyle, the company would like to capture the surging sectors that will benefit from the ever-increasing consumption boom.

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