Financial Daily from THE HINDU group of publications
Tuesday, Jan 31, 2006
Financial Daily from THE HINDU group of publications Tuesday, Jan 31, 2006 |
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Marketing
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Strategy Jain Studios plans a bouquet of channels Our Bureau
Mumbai , Jan. 30 JAIN Studios Ltd has announced the launch of its network 360TV. The company plans to launch a bouquet of channels having their distinct identities under the umbrella brand - 360TV. The channels will be differentiated on the basis of language, regional focus and the content style. Jain Studios will be launching two channels targeted at the national market excluding non-Hindi speaking areas and some for state-specific content. The project will cost Rs 200 crore which would include building infrastructure, team, content, distribution and marketing for the 360TV network. The first channel under the umbrella brand will be launched in the second quarter of 2006. It will launch the new network in Uttar Pradesh, Bihar, Jharkhand, Madhya Pradesh, Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, West Bengal, Karnataka, etc. The network will comprise special programming targeted at North East and Jammu & Kashmir.
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