Financial Daily from THE HINDU group of publications
Wednesday, Feb 01, 2006
Financial Daily from THE HINDU group of publications Wednesday, Feb 01, 2006 |
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Marketing
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Promotions & Offers Exchange your gold jewellery for diamonds Our Bureau
Hyderabad , Jan. 31 THE Tribhuvandas Bhimji Zaveri (TBZ) group has announced exchange offer of gold jewellery with diamond jewellery while launching "Dancing Diamonds", Mystery Collection and a new range of Colour Stone jewellery. The TBZ's Group Advertising Manager, Mr Kiran Dixit, said the exchange offer of gold jewellery with diamonds is being tried for the first time. However, this offer will be for a limited period and customers can exchange their old, outmoded gold jewellery for latest diamond jewellery. The store assures 10 per cent more value on gold jewellery. Mr Dixit said unlike typically studded diamonds in yellow metal, in the new collection, a hole is drilled into these diamonds by laser work and then laced together to give a dazzling affect. On the other hand, in the Mystery Collection, diamonds are studded in such a way that you do not find gaps or yellow metal between diamonds. The price starts from Rs 30,000 and the Dancing Diamonds range goes up to Rs 50,000. The Mystery collection comes in the Rs 15,000 to Rs 1,00,000 price tag. Manufactured by the company, the collection has precious and semi-precious stones such as amethyst, aquamarine, citrine, topaz, coral among a host of others.
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