The Hindu Business Line : Thursday, February 02, 2006

Ten Sports to hike ad rates for ODIs by 30 pc on DD feeds
ADVERTISING rates for the residual inventory of the forthcoming one-day international (ODI) matches between India and Pakistan are set to go up by 30-40 per cent. According to media planners, with Prasar Bharati agreeing to carry the cricket ... More

Radio City unveils new brand identity
WHILE the first four years of its marketing and advertising campaign was focused on getting the consumers to tune into FM radio (with its City Bajao tagline), Radio City will now try to tell its audiences to get involved in its channel and ... More

PROMOTIONS & OFFERS

Delta loyalty programme for SMEs
DELTA Air Lines launched SkyBonus, a dedicated corporate loyalty programme designed for small and medium enterprises (SMEs) in India. Under this programme, SME companies can earn points which they can redeem for a flexible range of business ... More

RETAILING

ACNielsen service to track OTC retail market
ACNielsen has introduced the Retail Index OTC, a service that tracks the movement of OTC products in retail stores on a monthly basis. According to a press release, the index will provide pharmaceutical and FMCG companies with information on ... More

Heritage plans retail foray
HERITAGE Foods (India) Ltd, the Hyderabad-based Rs 267-crore milk and milk products company, plans a foray into processed food products retail business as well as infrastructure and construction. The company board at its meeting on Tuesday ... More

`Retail sector will be opened up further in a calibrated manner'
THE retail sector would be opened further for foreign direct investment in a calibrated manner, said Dr Ashwani Kumar, who took over as Minister of State for Industry in the Union Ministry of Commerce and Industry on Wednesday. "There is a ... More

Hind Group launches `Fast Trax' fast food chain
PROCESSED foods exporter, Hind Group, is diversifying into the fast food business. The company is launching a retail chain of restaurants under the "Fast Trax" banner across the country. The company, which is toying with the idea of opening ... More

MARKETING RESEARCH

Market research body opens Bangalore chapter
BANGALORE: The Market Research Society of India (MRSI), the apex body of market research industry in the country is opening its Bangalore chapter on Friday, February 3. This will be the second chapter of the Mumbai-headquartered MRSI, ... More

BRANDS

Adwareonline's Triumph
FROM last decade's chunky steel watches given to employees at silver jubilees to the stylish desktop accessories, corporate branding has undergone a sea of change. Promotional gifts that are generally given to clientele as a gesture of ... More

STANDARDS & BENCHMARKS

Vummidi Bangaru gets IGI certification
VUMMIDI Bangaru Jewellers (VBJ) has become one of the first jewellers in India to have all its diamonds and diamond-studded jewellery certified for quality by the International Gemological Institute (IGI). IGI is one of the world's leading ... More

PEOPLE

RPG Retail VP quits; to head Dimexon venture
MR K. Radhakrishnan, Vice-President (Merchandising), RPG Retail, and part of the original team that put FoodWorld operations in place, is quitting the group after an over seven-year stint. When asked about his move, Mr Radhakrishnan confirmed ... More

TRENDS

`Marketing is losing its pre-eminence in boardrooms'
Dr Jagdish Sheth dishes out some gyan on the latest in marketing. More

NEW PRODUCTS & SERVICES

Cadbury peps up brand Halls with `Fresh Mint'
CADBURY'S `first and fresh' offer for this year is Fresh Mint — another breath freshener under its Power brand — Halls. This new green smooth candy confectionery is all set to augment the brand Halls and give consumers a ... More

Brand Quest

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