Financial Daily from THE HINDU group of publications
Thursday, Feb 02, 2006
News
Features
Stocks
Shipping
Archives
Google

Group Sites

 Marketing - New Products & Services


Cadbury peps up brand Halls with `Fresh Mint'

Our Bureau

Mumbai , Feb. 1

CADBURY'S `first and fresh' offer for this year is Fresh Mint — another breath freshener under its Power brand — Halls.

This new green smooth candy confectionery is all set to augment the brand Halls and give consumers a refreshing alternative under the Halls brand experience.

Mr Vidyut Arte, Director Sales & Marketing, Cadbury India Ltd, said: "Currently, the `Mints' category market is growing 20 per cent, and a large part of this growth has been driven by increased consumption by the youth."

More Stories on : New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Ten Sports to hike ad rates for ODIs by 30 pc on DD feeds

Radio City unveils new brand identity
Delta loyalty programme for SMEs
ACNielsen service to track OTC retail market
Heritage plans retail foray
`Retail sector will be opened up further in a calibrated manner'
Hind Group launches `Fast Trax' fast food chain
Market research body opens Bangalore chapter
Adwareonline's Triumph
Vummidi Bangaru gets IGI certification
RPG Retail VP quits; to head Dimexon venture
Cadbury peps up brand Halls with `Fresh Mint'

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line