The Hindu Business Line : Natural Care tea from HLL

HINDUSTAN Lever Ltd (HLL) is targeting a three per cent market share in the organised tea market for its new product — Brooke Bond Red Label Natural Care.

Announcing the launch here on Tuesday, Mr Anand Ramachandran, Marketing Manager of Brooke Bond, said the product comprises five natural ingredients — adrak, ashwaghandha, mulethi, elaichi and tulsi.

Red Label Natural Care is being positioned as a wellness product. "We hope to create a new segment of users within the tea-consuming population," he said.

The product is available in two variants — 250 gm (Rs 53) and 100 gm (Rs 20). Mr Ramachandran said the Rs 6,400-crore organised tea market has emerged as the second biggest beverages segment after the Rs 7,000-crore carbonated soft drinks market.

More Stories on : New Products & Services

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Pudumjee to launch personal hygiene products under Greenlime brand

PVR Cinemas to take total screens to 75 by fiscal-end

BBC to telecast reality series on call centres

Moving Picture in pact with Dutch production house

PTC in pact with IBM

Ideal Home Exhibition in Madurai

Emirates to promote Kerala tourism

ACC outlet in Kurnool

Households in eastern States conservative in borrowing: Survey

Nick India eyeing top slots among kids channels

Natural Care tea from HLL