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Our Bureau

Mumbai , Feb. 3

TRIBAL DDB Worldwide has been recognised as the Interactive Agency of the Year for 2005 by Adweek magazine. This honour comes on the heels of Tribal DDB taking home the most Lions, the Cyber Grand Prix, and the Interactive Agency of the Year award at the International Advertising Festival in Cannes.

The more than 75 award shows that Tribal DDB triumphed in over the course of the year also included the One Show, the London International Advertising Awards, the Clios and the Effies.

In addition, Tribal DDB's work for Pepsi garnered "Best Marketing Web Site of the Year" from Advertising Age.

"Tribal's success is driven by its group of clients. The partnerships we have developed around the world with clients such as Pepsi, McDonald's, Philips, Volkswagen and others have fostered great work and great results for both their businesses and ours," said Mr Matt Freeman, Global Chief Executive Officer of Tribal DDB.

Adweek's Interactive Agency of the Year award recognises not only breakthrough creativity in the interactive space but also an agency's ability to connect with users in a way that adds value in exchange for their time. The award also evaluates management strength, creativity, strategy and technology.

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