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Our Bureau

Thiruvananthapuram , Feb. 5

KERALA has become one of the three finalists in the Destination Category for the Tourism for Tomorrow Awards 2006 instituted by the World Travel and Tourism Council (WTTC).

Kerala made it to the list along with Greece and Mexico from out of 100 applicants from more than 30 countries, a spokesman for Kerala Tourism said here. The award will recognise `the dedication and success in maintaining a policy of sustainable management incorporating social, cultural, environmental and economic aspects of the destination.'

WTTC is the forum for global business leaders representing the private sector in all realms of the travel and tourism industry worldwide. Kerala was feted for successfully demonstrating `maximum positive benefit and minimum negative impact, and the adoption of planning and policies that promote sustainability.'

In the next stage, an on-site evaluation process will be carried out to select the number one destination. A WTTC representative is currently in the State to assess the properties first-hand and meet with managers, staff, community representatives and others involved in the project. Based on this, a final report will be made to the judging committee.

The award-giving ceremony will take place on April 11 at Washington during the Global Travel and Tourism Summit and all three finalists have been invited to take part.

WTTC had in a study forecast that travel and tourism demand in Kerala would grow 11.6 per cent per annum in the coming decade - the highest for any part of the world.

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