Financial Daily from THE HINDU group of publications
Tuesday, February 07, 2006
|
Financial Daily from THE HINDU group of publications Tuesday, February 07, 2006 |
|
|||||||||||
|
|
||||||||||||
|
|
|
MARKETING STRATEGY Pepsi banks on music to promote Frito-Lay Pepsico's snack food brand Frito-Lay has decided to use music as a medium to target its end consumers After being the lead sponsor for the Bryan Adams shows in the recent past, Frito-Lay wants to expand its base in music by launching audio CDs ... More
Nuziveedu Seeds ties up with Rallis India
Diamond brand Orra sets up new facility in Mumbai
DD-MIRC Electronics tie-up to promote Direct Plus channels ADVERTISING Advertisers use Indo-Pak ODIs to release new commercials THE start of the India-Pakistan one-day international (ODI) cricket clash seems to have emerged as an ideal platform for advertisers to release new commercials. Master Blaster Sachin Tendulkar is back to batting on behalf of the energy ... More
Sponsoring sporting events — Govt plans to tighten norms for oil firms
HLL moves Close Up to Lowe PROMOTIONS & OFFERS BA offers special London return fares at Rs 14,500 AFTER Air Sahara wooed the Indian masses with a promotional return airfare of Rs 10,000 plus taxes to London and Jet Airways offered a return airfare for Rs 18,000 plus taxes, it is the turn of British Airways. On Monday, the airline announced ... More DIRECT MARKETING Direct selling cos gaining ground DIRECT selling companies have grown both in size and in number in the country with some 16 of them becoming members of Indian Direct Selling Association (IDSA) at last count. The turnover of the member companies stood at Rs 1,663.82 crore with ... More CHANNELS AND FRANCHISES Canon revamping distribution CANON India is unveiling a business strategy combining technology with marketing. "As consumer and business markets develop, this combination would propel Canon India to a powerful position," a company spokesperson said. The new strategy ... More RETAILING Jay Retailing plans to expand The Loot MUMBAI-BASED Jay Retailing and Merchandising Pvt Ltd is expanding its retail chain `The Loot' to 100 from the present 13 in the next two years with an investment of Rs 150 crore. The chain offers readymade garments and footwear at discounts of ... More NEW PRODUCTS & SERVICES 
Laura in MumbaiMr Lukas Folc, Managing Director, Skoda Auto India, with the manual version of `Skoda Laura', at its launch in Mumbai on Monday. |
RSS Feeds