Financial Daily from THE HINDU group of publications
Tuesday, Feb 07, 2006
Financial Daily from THE HINDU group of publications Tuesday, Feb 07, 2006 |
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Marketing
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New Products & Services BPL Mobile pre-paid service Our Bureau
KOCHI: BPL Mobile on Monday launched a new "kutti recharge" for all Mots pre-paid users in the State. Mots pre-paid users can now recharge for as low as Rs 10 and enjoy full talktime. Kutti Recharge will make pre-paid usage even more affordable for BPL Mobile's existing and potential users. This will ensure more talktime at the same cost and therefore more value and money. The recharge coupons will be available in denominations of Rs 10, Rs 20, Rs 50 and Rs 100. Mr Suresh Kumar R, Vice-President (Sales and Marketing) BPL Mobile, Kerala, said that this pricing innovation will bring a significant change in the pre-paid industry and low cost recharges with full talktime will encourage increased usage.
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