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Our Bureau

New Delhi , Feb. 8

GLOBAL attitude and behaviour is visible in the business capital of India, Mumbai which has emerged on top, according to BBC World's Global Indian survey.

The research conducted by AC Nielsen has indicated that 35 per cent of Global Indians or Globizens reside in Mumbai, 20 per cent in Hyderabad, 16 per cent in New Delhi, 9 per cent in Chennai and 8 per cent each in Kolkata and Bangalore.

The survey looked at the media consumption, product and brand ownership, cultural uniqueness, international interests and what are believed to be biggest global issues.

According to Mr Jeremy Nye, Head of Research and Planning, BBC World, "India is the world's most vibrating debating chamber. It has the most exciting and open news media and growing passion for international news." The study is the first of its kind conducted by the news broadcaster.

Of the 6,000 individuals belonging to SEC AB and at 18-54 years across India's top 8 metros, 16 per cent has global attitude and behaviour (Globazens), 37 per cent has only global attitude but not behaviour (Globatudes), 16 per cent exhibit strong international behaviour (Globhaves) while about 37 per cent has low level of interest in international issues and events (Locazens).

The survey has indicated that 57 per cent people believe that India would overtake China in the next 110 years to be the next Asian superpower, about 55 per cent believe that India can win a bid to hold the Olympics in the next 10 years, 60 per cent believe that the poor will benefit from economic reforms while 71 per cent said India is the best place to work.

Most of the global Indians are environmentally conscious and are concerned about pollution and global warming. Most of them prefer environmentally safe products even if the cost is higher.

On media consumption habits, about 92 per cent are followers of international news, as they believe happenings around the world affect them. Ms Dezma de Melo, Senior Research Manager - India, BBC World, said that besides news channels, the global Indian is keen on watching international sports, English movie channels and infotainment channels.

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