Financial Daily from THE HINDU group of publications
Saturday, Feb 11, 2006
Financial Daily from THE HINDU group of publications Saturday, Feb 11, 2006 |
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Marketing
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Radio/TV Variety - Sports Worldspace's sports channel Our Bureau
BANGALORE: Alongwith music, it will be fully play time on WorldSpace.The company launched its all-sports satellite radio channel on February 6. WorldSpace said in a release it has teamed with global content providers, including BBC World Service, TWI and Radio Mid-Day, and cover the subcontinent. `Play', the country's first such dedicated sports channel on radio, will feature comprehensive cricket coverage, Formula One racing, tennis, rugby, football, hockey and golf. Programming will include news, live call-in shows with Indian sports experts and information such as top-of-the hour reports, celebrity appearances and `sports desk' programmes. "Play will be a first for the country," said Mr Andy Ras-Work, Chief Operating Officer. "By incorporating the best available content from local and global providers, we are creating a truly new and compelling sports experience for our Indian subscribers."
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