![]() Financial Daily from THE HINDU group of publications Wednesday, Feb 15, 2006 |
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Marketing
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Strategy Variety - Entertainment & Leisure SSI plans to set up 18 multiplex screens Our Bureau
Chennai , Feb. 14 SSI Ltd, through its entertainment arm Telephoto Entertainments, plans to set up 15-18 multiplex screens in the next 12 months, according to Mr Kalpathi Suresh, Chairman and CEO, SSI Ltd. The company has acquired land for a five-screen multiplex in Villivakkam and for a seven-screen multiplex in Arumbakkam on the Inner Ring Road. The estimated project cost would be Rs 20-30 crore, he said. Mr Suresh said the company would operate these multiplexes and not go for operational tie-up with other companies. The company plans to have adjacent food courts and gaming parlours, which is a departure from the prevalent model of locating multiplexes inside shopping malls.
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